There are a myriad of reasons why you decided to start your own business – to create your own destiny, to challenge yourself, to follow a passion, to change the world, to disrupt and reinvent something – the list is endless. Whatever the cause, it started off being personal to you.
People are the inspiration, brains, courage, resilience and passion at the heart of all these enterprises. Yet, when building a business, hardly any resources are allocated to investing in the founder(s) and its people – the core and drivers of all businesses.
Consider this: all professional athletes receive psychological coaching as well as physical training to given them an extra edge and to remain at their peak. Why wouldn’t you?
YOU are the difference between a thriving business and a flailing one.